Wednesday, July 6, 2011

Is Univision’s in-house ad agency good for the industry?

A recent blog asks the question: Is Univision’s in-house ad agency good for the industry?

It's more of a matter of dollars and cents Vs. sense.
Why outsource what you can do yourself?....and from a position of strength? - is there a stronger domestic brand in media than Univision? Univision (like many media companies) is an expert in production and marketing -- reinvesting in marketing (themselves) will help their bottom line in the short/long term and guarantee complete control in the (marketing) process.

Here's a link to Jose Villa's blog:
http://www.thinkmulticultural.com/2011/06/21/is-univisions-in-house-ad-agency-good-for-the-industry/comment-page-1/#comment-19340

1 comment:

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