Here's a very interesting study.
While the new Census identifies the population boom led by the Hispanic community, it comes short in identifying the unique differences in language and background. You just can't place all Hispanics in one bucket.
The challenge for marketers- as you point out will be how to target a specific group who have...several targets which change dramatically over 50 states. How do you do that effectively and efficiently?
Click here for more: http://network.nshp.org/profiles/blogs/will-us-born-latinos-and-1?xg_source=activity