Hello.
Here is an excellent blog from a close friend and experienced professional: Mariela Dabbah.
In "La clave para avanzar en tu carrera" she soundly illustrates the importance of having a network in order to positively and productively manage your career. Her focus is on women in the workplace -- but the advice is universal.
click here:
http://www.tuvozentuvida.com/2011/06/30/como-avanzar-en-tu-carrera/?a_dgi=aolshare_twitter
The Picaflor Post: Career advice. Media strategies. English and Spanish language markets.
Friday, July 1, 2011
Thursday, June 30, 2011
Will US Born Latinos and acculturated Hispanics retain cultural identity over time?
Here's a very interesting study.
While the new Census identifies the population boom led by the Hispanic community, it comes short in identifying the unique differences in language and background. You just can't place all Hispanics in one bucket.
The challenge for marketers- as you point out will be how to target a specific group who have...several targets which change dramatically over 50 states. How do you do that effectively and efficiently?
Click here for more: http://network.nshp.org/profiles/blogs/will-us-born-latinos-and-1?xg_source=activity
While the new Census identifies the population boom led by the Hispanic community, it comes short in identifying the unique differences in language and background. You just can't place all Hispanics in one bucket.
The challenge for marketers- as you point out will be how to target a specific group who have...several targets which change dramatically over 50 states. How do you do that effectively and efficiently?
Click here for more: http://network.nshp.org/profiles/blogs/will-us-born-latinos-and-1?xg_source=activity
Wednesday, June 29, 2011
Thinking about growing your business?? Think Hispanics
Here's an interesting article (and link) about the social revolution in this country -- led by the increasing Hispanic population. It also illustrates the economic power.
Excerpt:
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S. Census.
There are 50.5 million Hispanics in the U.S., 15 million more than 10 years ago; they now make up 16 percent of the total U.S. population. That means vast and growing economic power, with Hispanics expected to spend $1.2 trillion in 2012.
Click here for the complete article:
Here's an interesting article (and link) about the social revolution in this country -- led by the increasing Hispanic population. It also illustrates the economic power.
Excerpt:
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S. Census.
There are 50.5 million Hispanics in the U.S., 15 million more than 10 years ago; they now make up 16 percent of the total U.S. population. That means vast and growing economic power, with Hispanics expected to spend $1.2 trillion in 2012.
Click here for the complete article:
http://www.adweek.com/news/television/latin-influence-132893?page=1
Excerpt:
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S. Census.
There are 50.5 million Hispanics in the U.S., 15 million more than 10 years ago; they now make up 16 percent of the total U.S. population. That means vast and growing economic power, with Hispanics expected to spend $1.2 trillion in 2012.
Click here for the complete article:
Here's an interesting article (and link) about the social revolution in this country -- led by the increasing Hispanic population. It also illustrates the economic power.
Excerpt:
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S. Census.
There are 50.5 million Hispanics in the U.S., 15 million more than 10 years ago; they now make up 16 percent of the total U.S. population. That means vast and growing economic power, with Hispanics expected to spend $1.2 trillion in 2012.
Click here for the complete article:
http://www.adweek.com/news/television/latin-influence-132893?page=1
Tuesday, June 28, 2011
Why less is more when it comes to resumes
Here's an interesting article on why specializing your resume is better than the blanket the market with as many resumes as possible!
click:
http://blog.simplyhired.com/2011/06/career-advice-how-to-get-more-interviews-while-sending-less-resumes.html?utm_source=newsletter&utm_medium=email&utm_campaign=jun28
click:
http://blog.simplyhired.com/2011/06/career-advice-how-to-get-more-interviews-while-sending-less-resumes.html?utm_source=newsletter&utm_medium=email&utm_campaign=jun28
Monday, June 27, 2011
Three Tips For A Better Resume
As a member of the senior management team these nearly past 10 years – I have seen many resumes.
Some are outstanding and some are outdated.
Here are three ideas to keep your resume memorable.
1. Title: The title is always your name followed by your contact information. It’s obvious, right? You want to make sure the employer knows who you are and how to get a hold of you. But really --- make it into a marquis…after all you deserve “top billing”. I can’t tell you how many times candidates down played their name, almost as if embarrassed. You need to be your biggest fan. Be proud and self assured in your accomplishments. Your name – is a page turner. The size and font you choose says a lot about who you are. I’m partial to Times New Roman, font 18 – bold….but I am a little conservative.
2. Objective: The next line is your objective. This is a two to three sentence paragraph that specifically talks to the job you are going after. Too many times candidates make the mistake of writing a dreamy, utopian objective about an ideal job in media. What you need to do is be specific about the job you are applying for. For Example, if you are applying for a Newscast Line Producer opportunity – make sure that your objective speaks specifically about how your experience is the right fit. As a Newscast Line Producer you will be expected to have sound editorial experience, strong writing skills, manage an often stressful control room environment and have excellent communication/interpersonal skills (to name a few). If your objective does not speak to what they’re looking for….then you left the hiring manager on page two – when you want them to go to the meat of your book (resume)…the list of your accomplishments. Here’s a tip….use the “skills” section of the job description posted to help you write your specialized objective.
3. Experience: When you list your experience – be very concise, use examples and again be sure it speaks to the specifics of the job description. Each line should be exactly that….one line (and no more than 2 lines). You are writing to a hiring manager who understands the line of work you do…so you don’t need to go on and on about what your duties are as a Newscast Line Producer (to keep with the earlier example). What the employer is looking for are “real life” examples of your experience (which if you make it pass the screening process will be part of the conversation you will have). Again – the job description itself will help you write your experience. Think about what they are looking for and see if there are examples in your experience that are similar.
In the end, what I hope you take away is that your resume cannot be a “one size fits all” document. Your resume needs to change depending on what position you are going for. And if you are like me (a fortunate person who has a diverse background of experience)….don’t be afraid to go off the chronological order of your experience. I am someone who is very interesting in returning to cable news. My time with MSNBC was in 2010 and 1999. When I go for positions with cable news media companies – my time with MSNBC is what I place front and center on my resume.
If you have any questions, do not hesitate to reach out to me.
And as always – your feedback is welcomed and appreciated.
Hugo
Some are outstanding and some are outdated.
Here are three ideas to keep your resume memorable.
1. Title: The title is always your name followed by your contact information. It’s obvious, right? You want to make sure the employer knows who you are and how to get a hold of you. But really --- make it into a marquis…after all you deserve “top billing”. I can’t tell you how many times candidates down played their name, almost as if embarrassed. You need to be your biggest fan. Be proud and self assured in your accomplishments. Your name – is a page turner. The size and font you choose says a lot about who you are. I’m partial to Times New Roman, font 18 – bold….but I am a little conservative.
2. Objective: The next line is your objective. This is a two to three sentence paragraph that specifically talks to the job you are going after. Too many times candidates make the mistake of writing a dreamy, utopian objective about an ideal job in media. What you need to do is be specific about the job you are applying for. For Example, if you are applying for a Newscast Line Producer opportunity – make sure that your objective speaks specifically about how your experience is the right fit. As a Newscast Line Producer you will be expected to have sound editorial experience, strong writing skills, manage an often stressful control room environment and have excellent communication/interpersonal skills (to name a few). If your objective does not speak to what they’re looking for….then you left the hiring manager on page two – when you want them to go to the meat of your book (resume)…the list of your accomplishments. Here’s a tip….use the “skills” section of the job description posted to help you write your specialized objective.
3. Experience: When you list your experience – be very concise, use examples and again be sure it speaks to the specifics of the job description. Each line should be exactly that….one line (and no more than 2 lines). You are writing to a hiring manager who understands the line of work you do…so you don’t need to go on and on about what your duties are as a Newscast Line Producer (to keep with the earlier example). What the employer is looking for are “real life” examples of your experience (which if you make it pass the screening process will be part of the conversation you will have). Again – the job description itself will help you write your experience. Think about what they are looking for and see if there are examples in your experience that are similar.
In the end, what I hope you take away is that your resume cannot be a “one size fits all” document. Your resume needs to change depending on what position you are going for. And if you are like me (a fortunate person who has a diverse background of experience)….don’t be afraid to go off the chronological order of your experience. I am someone who is very interesting in returning to cable news. My time with MSNBC was in 2010 and 1999. When I go for positions with cable news media companies – my time with MSNBC is what I place front and center on my resume.
If you have any questions, do not hesitate to reach out to me.
And as always – your feedback is welcomed and appreciated.
Hugo
Tuesday, May 5, 2009
On The Shoulders.....
live in the NYC metro area and one of the fondest memories that I have growing up here is a trip to Central Park one July afternoon.
Spending the day in Central Park is like being at a carnival -- there are many colorful things to do, see, experience....it can be magic for a seven year old.
I remember walking with my father through the park one Sunday in July and listening to music in the distance....music is a staple of Central Park (many performers use the more than 800 acres as their personal stage). We decided to go an check out where the great drum beats and clapping were coming from. It was an easy task to accomplish because we soon saw the huge crowd that was encircling the performers. As we got closer, the music became louder and my excitement rose with each beat....but as we got closer, everyone got much taller and to the seven year old -- excitement was quickly turning to frustration.
From my perspective (legs and clapping hands) I could only hear the music and see the spectators' faces.....nothing, but smiles and cheers. I was becoming upset because I could not participate (experience) the joy they were obviously enjoying -- that's when my father (a 6'2 giant) picked me up and put me on his shoulders.
Now -- I could not only see where the great music was coming from, but I had a much better perspective of the event and the people elated by the performance -- than anyone else there....definately the best seat in the house!
If I have had any success in my career (educational, professional), it has been because so many generous people were willing to put me on their shoulders and help me reach higher and see farther than I ever could alone. I know I'm not alone - I'm sure everyone has a "on the shoulders" story -- that's why it is so important to do the same for young people.
Please consider becoming a volunteer with ASPIRA: http://www.aspira.org/
I have been a volunteer for about 5 years.
If not ASPIRA -- I hope that you will consider volunteering with another youth group. Hispanic youth (especially Hispanic youth) need strong role models to help them realize --- there are strong shoulders available to help them achieve their goals and dreams.
Spending the day in Central Park is like being at a carnival -- there are many colorful things to do, see, experience....it can be magic for a seven year old.
I remember walking with my father through the park one Sunday in July and listening to music in the distance....music is a staple of Central Park (many performers use the more than 800 acres as their personal stage). We decided to go an check out where the great drum beats and clapping were coming from. It was an easy task to accomplish because we soon saw the huge crowd that was encircling the performers. As we got closer, the music became louder and my excitement rose with each beat....but as we got closer, everyone got much taller and to the seven year old -- excitement was quickly turning to frustration.
From my perspective (legs and clapping hands) I could only hear the music and see the spectators' faces.....nothing, but smiles and cheers. I was becoming upset because I could not participate (experience) the joy they were obviously enjoying -- that's when my father (a 6'2 giant) picked me up and put me on his shoulders.
Now -- I could not only see where the great music was coming from, but I had a much better perspective of the event and the people elated by the performance -- than anyone else there....definately the best seat in the house!
If I have had any success in my career (educational, professional), it has been because so many generous people were willing to put me on their shoulders and help me reach higher and see farther than I ever could alone. I know I'm not alone - I'm sure everyone has a "on the shoulders" story -- that's why it is so important to do the same for young people.
Please consider becoming a volunteer with ASPIRA: http://www.aspira.org/
I have been a volunteer for about 5 years.
If not ASPIRA -- I hope that you will consider volunteering with another youth group. Hispanic youth (especially Hispanic youth) need strong role models to help them realize --- there are strong shoulders available to help them achieve their goals and dreams.
Friday, May 1, 2009
Swine Flu
Telemundo 47 is doing a great job of not only covering the news of the day (what's happening now) with the swine flu, but also "added value" stories that provide viewers with educational information on how to protect themselves and understand this an historic event....we are even going to host a live telephone help line to provide more of that educational content.
What else cn we do? What stories in relation to the swine flu are not being presented or discussed?
What else cn we do? What stories in relation to the swine flu are not being presented or discussed?
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